（1.School of Physical Education and Training，Shanghai University of Sport，Shanghai 200438，China；2.Department of Physical Education，Changzhou College of Information Technology，Changzhou 213164，China)
Abstract: From the perspectives of culture, system, talent and media, the authors probed into factors for the rising of German football, and put forward the following factors for the rising of German football: the influence and building of football style by German national culture; the cooperative management of DFB and DFL; teenage backup talent culti-vation system and training conception under the combination of cultural learning and sports training; the effective alli-ance of German TV media and football. The authors put forward the following strategies for football development in China: return to education; reform and boost the development of campus football; value football culture construction; develop and popularize social football; promote football culture consciousness; actively bid for hosting major interna-tional football games; introduce football game TV relay market competition mechanism, etc.Key words: sports sociology；sports reform；football；Germany